Friday, January 11, 2008

ROI Launches Vehicle to Chinese Military and Consumer Market

HENDERSON, NV – December 13, 2007 – Rhino Outdoor International, Inc. (RHOI), which operates outdoor activity based businesses, including wholly owned subsidiary Rhino Off-Road Industries, Inc., reported today that the launch of the Rhino Off-Road RTV to the Asian market at the iOffroad Asia trade show held in Beijing last week was a stunning success.

The four day, first of its kind off-road trade show, included two days of exhibiting and demo-rides to government representatives and two days of presentation to the growing off-road consumer market in China. "It’s one thing to talk about the Asian opportunity, it’s completely another to stand on Chinese soil and realize that ROI is participating in the building of a new sport in a country that is incredibly hungry for outdoor motorsports activities.

The enthusiasm of our partners and the excitement and demand from consumers validates our investment to date,” stated Howard Pearl, CEO & President of Rhino Outdoor International.

“We envision a tremendous future for our companies in China and are committed to this market for the long term.”Representatives from ROI, including Mr. Pearl, Dustin Webster, Executive Director of W.E.ROCK, and Rich Klein, W.E.ROCK VP teamed with Chinese partner Hebei Sida Industry Group Co, LTD (HSIG) to display the Rhino RTV at the show and demonstrate the capabilities of the vehicle on a custom built obstacle course. “Representatives from the Chinese government, including military agencies were amazed at the capabilities of the RTV – they’ve never seen anything like it,” stated Dustin Webster.

“We expect sales to the Chinese government to be a substantial opportunity for us.”Thousands of off-road enthusiasts from across China were at the show to witness exciting demonstrations of the Rhino Off-Road RTV. “The 4-wheeler market is experiencing an incredible growth in China as the middle class and recreational activities explode.

The RTV was the hit of the show, and drew thousands of spectators and a continuous line to experience a demo ride,” continued Webster. The market for off-road vehicles in China has quadrupled over the past 5 years and is growing at over 18% per year. Experts predict that China will be the world’s largest auto market within the next decade.

Rhino Offroad Showcases Rock Crawling and Offroad Vehicles

Rhino Off-Road Industries, Inc. (ROI) is a wholly owned subsidiary of Rhino Outdoor International. ROI manufactures the innovative ROI Rough Terrain Vehicle (RTV), adding a new dimension to the growing off-road industry.

The unique capabilities and backcountry range of the RTV in the off-road recreation marketplace has attracted the attention of Search and Rescue (SAR), law enforcement and government organizations who are currently testing the product for specialized off-road applications. RTV continues to garner national and international attention from both consumer and commercial interests.

Rhino Off-Road Industries, Inc. is located in Henderson, Nevada, one of the United States’ major off-road centers with natural proving grounds and test environments nearby. ROI’s proximity to California, the largest single market for Off-Road vehicles in the United States, is also a key part of the company’s growth plans. ROI currently occupies a 12,000 square foot facility housing its design center, manufacturing, and warehouse operations.

Rhino Off-Road Industries is also opening an International market and expects to begin sale in China within a few months. Overall, Rhino Off-Road appears to be capturing a market that is wide open and should provide a huge potential for growth worldwide.


Jack Lee, Off-Road Enthusiast